San Diego - Sunset Sessions Panels 2012

Daniel Mendoza's picture


The 15th Annual Sunset Sessions at Rancho Bernardo Inn in San Diego, CA, was once again a successful event, consisting of engaging panels and high-energy live performances.

Sunset Sessions offers new and established artists the unique opportunity to perform in an intimate setting for select AAA radio programmers, high-profile music supervisors, marketing executives and other key people in the industry from around the country.

It’s a music-driven event -- with showcases held during each meal, plus additional evening and late-night jam sessions. This year’s Sunset Sessions showcased an impressive line-up of indie and major acts. It’s exciting for those who attend to “discover” some of these artists; meet them and talk about their music.  Performance highlights included:  the always effervescent two-time GRAMMY winner Jason Mraz, throw-back rockers Vintage Trouble, Bushwalla (who entertained the crowd by simultaneously singing, juggling and hula hooping), GRAMMY winner Everlast (formerly of House of Pain), Slatr (12 year olds that rock out), Laura Bell Bundy (a country superstar in the making), Arielle Verinis (she sang like Janice Joplin at 9:30 am), Lukas Nelson (whose voice sounded hauntingly similar to his father Willie Nelson), two-time GRAMMY winner Pras (formerly of The Fugees) with his new group the Chamilions and legendary reggae artist Jimmy “The Harder They Come” Cliff.

This year, for the first time, the Chapter was given a small conference room, where Regional Operations Manager Daniel Mendoza and Regional Membership Manager Yvonne Faison interviewed a dozen artists/bands and managers regarding various topics, including their musical influences, advice they would give for those starting out in the music business, and, of course, what was their favorite “GRAMMY moment.” The footage obtained is a window into their creative minds and will be featured on the Chapter’s GRAMMY365 and facebook pages.

Mendoza also sent “shout out” thank you tweets to the artists who took the time to do interviews, and witty comments about the performances, resulting in approximately 25,000 twitter impressions.

There were interesting panel discussions in the morning hours throughout the weekend as well.  Panels included:  A keynote conversation with Livia Tortella (Co-President/COO Warner Bros. Records) and Wayne Coyne of The Flaming Lips and Moguls of the New World (featuring Gregg Latterman/Aware, Bill Armstrong/SideOneDummy, Kevin Lyman/Warped Tour, Alex Patsavas/Chop Shop Music, Gene Rumsey/Concord Music Group, Greg Hammer/Red Bull Music, and Kevin Zinger/Suburban Noize Records).

Several artists of the artists who performed at Sunset Sessions will be visiting The Academy’s headquarters in the coming weeks, to renew or become Voting members.

The Chapter would like to extend a special thanks to the event’s founder and producer, Michele Clark, for inviting the Chapter to participate as a co-sponsor again this year.

For more information on upcoming Sunset Sessions events, visit: