Texas Summer Speaker Series
Building An Artist’s Career With Social Media
Featuring Genevieve Jewell
Wednesday, June 20
Program 5:30 – 7 p.m.
Networking Mixer 7 – 8:30 p.m.
412 Colorado St I Austin, Texas 78701
Social media plays an integral part to an artist's overall career. It can help an artist grow and engage their fan base in very meaningful ways, which can translate into tickets sold, merchandise sales, music sales, sponsorships and numerous other opportunities. Come find out the best ways to use and leverage social media in order to build a successful & sustainable artist career.
Complimentary for Recording Academy members.
$25 for Non-members. Learn about becoming a member at GRAMMY365.com/join.
Complimentary appetizers and a cash bar at networking mixer.
Genevieve Jewell is an artist manager and the head of The Collective’s Nashville office, a leading entertainment management and production company. The Collective represents Linkin Park, Counting Crows, Enrique Iglesias, Alanis Morissette, Godsmack, Martin Lawrence, Emile Hirsch, Eliza Dushku, Evangeline Lilly and numerous others.
Prior to joining The Collective, Genevieve worked at Nettwerk Music Group and Borman Entertainment. At Nettwerk Music Group, Jewell oversaw online marketing for clients such as Guster, Barenaked Ladies, Guster and State Radio. She was asked to join Borman Entertainment in 2007, management to Lady Antebellum, Keith Urban, Faith Hill, Michael Franti and Alison Krauss. Jewell implemented and oversaw the New Media department at Borman Entertainment. While there, Genevieve sought after and developed new business opportunities, which resulted in the client’s growing their brand image & awareness, in addition to generating new forms of revenue. Genevieve helped Lady Antebellum achieve triple platinum status with their album “Need You Now.” Genevieve helped Keith Urban achieve his first #1 album on the Billboard Top 200 chart and perform sold-out arena shows throughout the world. She was also involved with Michael Franti & Alison Krauss’ chart topping albums.
One of Genevieve’s clients is Tyler Bryant & the Shakedown. She started managing the young Rock & Roll band in January of 2011. Since that time, she has helped Tyler secure a major publishing deal with Sony ATV, sign a record deal with Carved Records, record and release 2 albums, become a featured artist on the soundtrack for the new Tim Burton movie releasing in June 2012, tour the US & Canada on the band’s own headlining tour and as the opener for artists such as Jeff Beck & REO Speedwagon.
In August of 2008, Billboard Magazine named Genevieve one of the music industry's Top 30 Executives Under The Age Of 30. Genevieve, at the age of 24, was one of the youngest people named to the list.
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June 20, 2012 - 5:30pm - 8:30pm