Emeryville – GRAMMY® GPS: Music for Visual Media Conference

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Join the San Francisco Chapter for the big event of the summer: GRAMMY® GPS: MUSIC FOR VISUAL MEDIA!

This exciting program will educate and inspire members seeking new avenues for their music creation, composition, and placement and will provide a unique opportunity to explore technical, artistic, and business considerations when creating music for film, TV, advertising and video games.

Music supervisors, composers, film directors, and video game producers will come together to discuss the craft of creating music for visual media at Ex’pression College for Digital Arts through a series of panels and discussions. The conference will conclude with an evening screening event featuring a moderated conversation with a notable musician-turned-media composer.

PANEL/PANELIST LINEUP AND EVENT SCHEDULE:

KEYNOTE: MARC STREITENFELD
Composer for Prometheus and other Ridley Scott Films discusses the importance of music and sound design for visual media
2pm - East End Hall

Welcome and Introduction to Music for Visual Media
Michael Romanowski, San Francisco Chapter President
Shiloh Hobel, Ex'pression College Director of Industry & Career ServicesToday’s conference will provide a unique opportunity to explore technical, artistic, and business considerations when creating music for film, TV and video games. Each panel is designed as a building block to give you the tools to grow your music and your career.
10am - East End Hall

The Pitch: Breaking in to Visual Media
Jeff Straw, INgrooves Fontana Marketing Services Director
Brooke Wentz, Founder, The Rights Workshop
Moderated by Sarah Jones, Editor, Electronic Musician
Breaking in is hard to do! Experts in licensing, promotion, and legal protection share advice about everything from creating your pitch to using a digital licensing service, and getting your legal act together to prepare your work for placement in visual media.
10:30am - Meyer Hall

Music for Video Gaming
Clint Bajakian, Senior Music Manager at SONY Computer Entertainment America
Jesse Harlin, Composer/Music Supervisor, LucasArts
Jeremy Soule, Composer, Guild Wars, The Elder Scrolls, Harry Potter video games
Moderated by Gregory Gordon, CEO, Pyramind
From aggro to ethereal, music is an essential component of the gaming experience. This panel will provide insight into the unique challenges of composing for an interactive medium, from concept to score to orchestration and integration with sound effects and dialogue.
10:30am - East End Hall

Composing for Film and Television
Gunnard Doboze, Composer, “The Amazing Race,” Saving Face
Steve Horowitz, Composer, Super Size Me, “I Bet You Will,” “Casino Cinema”
BZ Lewis, Composer, The Girl Next Door, “Live Through This,” “Passions”
Moderated by Gino Robair, Composer and Editor, The Robair Report
Composing music for placement in documentaries, film, and television is both competitive and profitable. These media require unique considerations, such as the importance of narrative, cultural awareness/sensitivity, and are often produced on shoestring budgets. But plenty of composers are creating scores - even for Oscar-nominated films – at home.
11:30am - East End Hall

Post Production Roles in Film and Television
Paul Cichocki, Pixar Post Supervisor
Marie Ebbing and Jonathon Stevens, Music Editors
Randy Thom, Director of Sound Design at Skywalker
Moderated by Tom Kenny, Editor, Mix
What happens once shooting ends and mixing begins? Learn how the members of a post-production team work together to combine music with dialog and effects to create the final mix.
11:30am - Meyer Hall

> Lunch Break 12:30 - 1:45pm
Lunch will be available in the Ex'pression Cafe or at the nearby Emeryville Public Market

KEYNOTE: MARC STREITENFELD
Composer for Prometheus, Gladiator and other Ridley Scott films, Marc Streitenfeld began his career as a touring musician and made the transition to music supervision and composition. In his keynote interview , Marc will talk about the evolution of his career, the creative process, the importance of music and sound in film and his experience as the composer for some of the biggest films of the past decade.
Interview with Maureen Droney, Executive Director, P&E Wing
2pm - East End Hall

Blurring the Lines Between Music and Sound Design
Don Veca, Audio Director, Sledgehammer Games/Activision
Richard Beggs, Sound Designer, Apocalypse Now, Lost in Translation, Adaptation, Marie Antoinette
John Neff, Sound Designer, Mulholland Drive, Inland Empire, The Straight Story
Dane Davis, Sound Designer, The Matrix, The Matrix Reloaded, Twilight Saga: Breaking Dawn
Moderated by Count, Producer, Mixer, DJ Shadow, Radiohead, Trombone Shorty
Where does the score end and sound design begin? Sound design involves manipulating or composing music/audio to create a desired effect or mood. Meet the experts that are redefining the role of sound and music in games, film, and TV.
3pm - East End Hall

DIY Workshop: Creative Ways to Get Your Music Placed
Lia Rose, Independent Artist, Or, The Whale/Built for the Sea
Avi Vincor, Independent Artist, The Stone Foxes, Goodnight, Texas
John Mazzei, TAXI
Alexander Adhami, Independent Producer/Composer, Cirque EOS, Universal Music Group: Killer Tracks
Join local Indie experts in this brainstorming session all about music placement DIY-style. This facilitated discussion will explore topics such as finding the right licensing or A&R firm, working with production music libraries, and how to spot a scam. The group will examine success stories and unlikely attention-grabbers and share collective experiences. Bring your stories, tips and questions, and leave with new ideas and directions for placing your work!
3pm - Meyer Hall

Introducing the Music Supervisor
PJ Bloom, “Glee,” “American Horror Story,” “Nip/Tuck,” “CSI: Miami”
Julianne Jordan, Swingers, The Bourne Identity, Mr. & Mrs. Smith, New Year’s Eve
Evyen Klean, “Game of Thrones,” Hemingway & Gellhorn, Game Change
Moderated by Kylee Swenson Gordon, Contributing Editor, Electronic Musician, Keyboard, Guitar Player
Meet the new A&R: Music Supervisors play an important role in the placement of songs in movies and television to enhance the emotion of a scene. Music Supervisors work under tight schedules, make controversial selections, and must deliver on deadline, and on budget. Music placement is a powerful promotional opportunity for any artist; these three Music Supervisors will offer insider perspective on how it all works.
4pm - East End Hall

M4VM Mixer at Prizefighter American Bar
6702 Hollis Street, Emeryville (located at Hollis & 67th, just 1.5 blocs from Ex'pression!)
5pm - 7pm at Prizefighter

All Day: Partner Hall
Electronic Musician, Mix, Guitar Player magazines
GC Pro
Ex'pression College
H.E.A.R.
PopChip Snackers Lounge
GRAMMY U and The Recording Academy Membership Area