The Recording Academy® Philadelphia Chapter Presents:
Independent’s Day™ is an annual one-day conference focusing on entrepreneurship for the music maker. This event brings together the best minds from the music industry with those in business and social media worlds. The day is split between high impact TED-style presentations, panel discussions and a networking reception.
Saturday July 14, 2012
Drexel University, Nesbitt Hall 3215 Market Street, Philadelphia
MORNING SESSIONS- 9:30-12:15pm
KEYNOTE: Greg Hammer (Managing Director- RedBull Records)
INDEPENDENT’s RECEPTION (World Café Live) with music by Matt Duke and Nikki Jean (5:00-8:00)
Session 1: Mapping Musicians’ Revenue Streams (9:50 am-Stein Auditorium)
How are musicians earning a living, and what are the untapped income sources out there? Kristin Thomson (Future of Music Coalition) will begin the day’s programming with a tour of the 42 revenue streams available to US composers and performers based on the contours of copyright law, role and business practice, giving musicians a roadmap of what’s applicable, what’s new, and how the money flows back to creators.
- Kristin Thomson-Director of Education, Future of Music Coalition
Session 2: Business Building Essentials (10:15 am- Stein Auditorium)
Are you an artist, producer, engineer, record label, publisher, composer, singer or manager? Chances are, you are in business for yourself, or you should be. What does that mean, and how do you set yourself up for business success?
- Thomas Derr-Parter, Rock Ridge Music
Session 3: Getting Heard (10:40 am- Stein Auditorium)
Today’s marketing of an artist or project includes new approaches- mixtapes, essential blogs, featured artist tracks and more. Hear how these experts get their music to stand out in a crowded market.
- Chris Schwartz-CEO, Ruffhouse Records
Session 4: Sustainably Funding Your Future (11:05 am- Stein Auditorium)
You have friends. You have fans. You have the world at your internet finger tips. But creating that next project is not going to be cheap. Fan funding is the social media driven version of artist patronage, and it may be the solution for you.
- Emily White-President, Readymade Recordings & Publishing/Whitesmith Entertainment
Session 5: Getting Paid for Streaming (11:30 am- Stein Auditorium)
Music is an integral part of the internet, and the internet is playing a growing role in providing a source of listening. How do groups like Soundexchange and Rightsflow help you generate revenue from your music streaming on line?
- Bryan Calhoun-VP, Creative Affairs, Soundexchange
Session 6: Converting Social Media Followers to Paying Customers (11:55 am- Stein Auditorium)
You have friends. You have fans. You have your world at your internet fingertips. But how do you create a foundation that sets you up for a consistent and long-term career? From fan funding to building your team, one must navigate the ever evolving tools that are available to artists in the modern music industry.
- Alexandra Golazewska- Owner, AlexandraGo LLC
Keynote Address (12:15pm-Stein Auditorium)
Greg Hammer- Managing Director, Red Bull Records
Greg Hammer, Managing Director of Red Bull Records, is responsible for the overall strategy and operations of the label. He began his career working for Daniel Glass at Underdog Records in 1995 and later that year joined the Universal Records A&R department. While at Universal he worked with artists such as Sister Hazel, Tonic, Grinspoon and Shades Apart while also overseeing special projects like the soundtrack to American Pie. Before joining the Red Bull team in 2005, Hammer also oversaw operations at independent label Abrupt Records (2001) and pursued management with his company Little Pond Productions (2003).
Red Bull Records is a full-service independent record label dedicated to long-term artist development founded by Red Bull owner Dietrich Mateschitz in 2007. Progressive marketing and innovative ideas drive the label’s promotional efforts. With a current roster of cutting-edge artists, Red Bull Records takes pride in promoting musical diversity across a wide range of genres.
Lunch Served- Lobby, Courtyard (1-2pm)
Afternoon Concurrent Panels Digital Focus (D) Business Focus (B)
Panel D1: Get It Online! (2:00-2:45 pm)
Now that your project is ‘in the can’ you need to get it out there and build audience and sales. These experts will help you harness the cost-effective power of the internet to do just that.
- Victoria Camera-Vice President, Reverbnation
- Kyle Marler-Founder, Distro.fm
- Tierney Stout-Director Interactive Marketing, TheOrchard
Panel D2: Mixtapes, Blogs and New Marketing Approaches (2:45-3:30 pm)
Blogging, content aggregators, freemium sites, mixtapes: these are the promotional tools that are spreading the word about new releases directly to the consumers. How can they work for you?
- David Baker- Founder, Spins.FM
- Andrew Leib- Manager, Cheers Elephant
- Jeff Lopez- Founder, CEO, Gloob Marketing
- Dan Petruzzi- President, Okayplayer
Panel D3: Engaging Your Fans (3:30-4:15 pm)
Every listen and every show increases your own ‘Kiss Army’. Tap into them for help expanding your business- more fans, creative and administrative help.
- Michael Fiebach- Founder, FameHouse LLC
- Monika Julien- Founder, LovesLocalMusic
- Jonathan Kriner-Founder, Bsider.fm
- Bruce Warren- WXPN, Founder Some Velvet Blog
Panel B1: Building a buzz and selling your music online: how to make the most of today’s internet music landscape(2:00-2:45 pm)
Want to build a buzz and sell more music online? Thought leaders in internet music marketing offer up their hottest tips and latest information on how to maximize your visibility, and drive sales. Covering topics ranging from how to double – or triple! – your online music sales, the best ways to build your fan database, how to get the biggest bang as a new artist, how to fund a project in 2012, and the top mistakes indie artists make, this panel will energize you, whether you’re an old hand or just starting out. Bring a notebook and a pen to jot down all the tips and suggestions.
- Jason Loomis-Dir. New Media Makers, Ariel Publicity and PR
- Jennings- Independent artist
- Gus Rodriguez, Director of Creative Development, RocketHub
- Tony van Veen- CEO, AVL Digital Group | CD Baby | Disc Makers
Panel B2: Publishing Basics for Entrepreneurs (2:45-3:30 pm- Ruth Auditorium)
More than ever, being in the music business means generating income and opportunities through publishing. Our experts will discuss the core models and the growing number of revenue streams for this side of the business.
- Helen Bruner- Partner, Phil’erzy Productions
- Jerome Hipps-Co Founder, Mama's Boys Music
- Michelle Manghise- Drexel University, Double M Entertainment
- Declan Morrell- VP of Creative Affairs, Universal Music Publishing
- Jake Simon-Assoc Dir of Writer Relations, BMI
- John Simson- Artist Relations, Kobalt Music
Panel B3: Measuring Your Success (3:30-4:15 pm)
So your music is out there. Do you know who’s playing it, listening to it, or buying it, and where? This session will discuss several approaches to gathering that information, allowing you to make better decisions, and make sure you’re getting paid.
- Eric Hahn-Marketing Manager, Famehouse LLC
- Kevin King-CEO, MusicHype
- Neeta Ragoowansi- Vice President, Tunesat
Superpanel! (4:15-5:00 pm- Stein Auditorium)
So what’s next? Many ideas, many opinions- let’s hear what the experts are predicting!
- Marc Byers-President, Rockstar Entertainment
- Jerome Hipps- Mama’s Boys Music
- Aaron Levinson- Owner, Range Entertainment
- Jeff Moskow- Head of A&R, NOW! Series
Independent’s Day Reception (5:00-8:00pm) World Café Live (31st and Walnut)
Live Music by Matt Duke and Nikki Jean
Kal and Lucille Rudman Institute For
Drexel University, Nesbitt Hall
3215 Market Street
July 14, 2012 - 9:00am - 6:00pm