GRAMMY GPS Interview Series Features Lvkah Lvciano, PreauXX, Russ P

Artists discuss management and networking in smaller markets

GRAMMY.com

Underground hip-hop artists Lvkah Lvciano, PreauXX and Russ P were among the participants at the recent GRAMMY GPS: A Road Map For Today's Music Pro hosted by The Recording Academy Memphis Chapter. During the event, Lvciano, PreauXX and Russ P participated in an exclusive interview with GRAMMY.com, discussing the importance of management and professional development seminars in smaller markets, among other topics.

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"You gain a lot of information [and] a lot of insight [at professional seminars], specifically if someone like Talib Kweli comes in," said Lvkah Lvciano. "[Kweli's] been in the rap game for a long time."

Lvkah Lvciano is a rising hip-hop artist on the underground rap scene in his hometown of Memphis. Combining electric rhyming schemes with "Tommy gun lyrical delivery," Lvkah Lvciano has shared the stage with artists such as the Wu-Tang Clan's Raekwon, Playa Fly and Kinfolk Thugs. His latest release is Dreamz.Schemez.Green.

"Every student needs a teacher," said PreauXX. "[The panelists] are just trying to teach us and put us ahead of the curve."  

A New Orleans native, PreauXX (pronounced "pro") is an underground artist on Memphis indie label Westham Records. Mixing hip-hop and alternative sounds, his latest project is Mockingbird Mondays EP, an eight-song collection released in May.

"If you're a young artist out there, the information given to you [at seminars] is very important for you next couple of moves," said Russ P.

Russ P has rapped on the Memphis underground circuit for more than a decade and was signed to Universal Motown in 2008. Earlier this year, he released The Russell Polk Project, with Memphis independent label SkyLyfe Music Group.