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GRAMMY GPS Interview Series Features Steve Jordan, Ken Shepherd
Music industry experts discuss the state of the music industry
GRAMMY-winning producer Steve Jordan and Recording Academy Trustee Ken Shepherd were among the participants at the recent GRAMMY GPS: A Road Map For Today's Music Pro hosted by The Recording Academy Memphis Chapter. During the event, Jordan and Shepherd participated in an exclusive interview with GRAMMY.com, sharing their most memorable GRAMMY moments and providing advice for independent artists, among other topics.
"My favorite [GRAMMY] moment as a performer was playing 'Daughters' with John Mayer and Pino Palladino," remembered Jordan. "It was a special moment [because] John went on to win [Song Of The Year for that song]. Instead of doing the normal 'have the band spread out all big thing' … we made [the performance] a very intimate moment."
A native of New York, Jordan won a GRAMMY in 2007 for Best Pop Vocal Album as a credited producer on Mayer's album, Continuum. Well-known for his work as a drummer, Jordan has performed with the "Saturday Night Live" band and the house band for "Late Show With David Letterman." After appearing on the Rolling Stone's 1986 album Dirty Work, Jordan went on to join Stones' guitarist Keith Richards as member of his band the X-pensive Winos. Aside from touring with Richards, Shepherd has performed with artists such as Eric Clapton, James Taylor, B.B. King, and Bruce Springsteen. He's currently working on Boz Scaggs' upcoming album.
"Management is important for any artist [and] it's really important for independent artists," said Shepherd. "You've got to surround yourself with a team … [because] the business is complex today"
Shepherd is the managing partner of his own imprint music management company, Shepherd Entertainment, LLC. In 1994 he ended a 20-year career in the radio industry to manage his son, GRAMMY-nominated blues/rock guitarist Kenny Wayne Shepherd. Ken Shepherd is a Recording Academy Memphis Chapter Trustee. He was appointed by the governor to serve on the Louisiana Music Commission in 1992 and again in 2007.